Apps
The Project:
Create apps for the Apple TV and Amazon Fire TV to allow users play all the SomaFM radio stations.
My role:
I worked with a team of three (project manager, developer, myself) to design all graphics, page layouts, and functionality.
You can check out the Fire TV app here.
The Project:
Design a Mac app (for use on a laptop or desktop) that will allow users to play Soma FM's internet radio stations, keep track of their favorite songs, bookmark songs for purchase later, and get the latest news and happenings from SomaFM.
My Role:
I did UI and visual design, created the icons, and delivered specs and graphics to the developer. This app is available on the iTunes app store.
The Project:
Visual and graphic design for the Soma FM radio player app for Android mobile devices.
My Role:
I was one of a team of three (a project manager, a developer, and myself) who worked to create this app. I focused on UI and visual design, and created the icons and graphics.
Video
The Project:
Create a teaser video for a new ebook.
My Role:
I designed the report, so I took elements directly from it to create the short video. I kept it at 20 seconds to be quick and punchy for social media.
Websites
The Project:
Completely refresh a computer hardware maker's website for a new product launch.
My Role:
OQO, maker of a handheld Windows PC, was launching an enhanced version of their product, and wanted to freshen up up the website without embarking on a complete redesign. I did this with new headers, all new graphics, and the introduction of new accent colors. Additionally, I designed new page layouts, since the company's needs had grown beyond the original templates. I delivered the specs, layouts, and graphics to the front-end web developer.
The Project:
Update a website design that had never been implemented, then create specs and web-ready graphics.
My Role:
Hargreaves Associates, landscape architects, commissioned concepts for a web redesign several years ago but never implemented them. As the only designer on the redesign team, I worked to freshen up the old design, provided working html page templates and specs to a web coding firm, and helped to process hundreds of images.
The Project:
"Slight" brand refresh to the IronPlanet website
My Role:
IronPlanet hired a branding agency to update the IronPlanet logo and suggest a new color palette for the website. Doesn't look that much different or that it was much work, does it? Ha!
We had to redo nearly everything on the entire site. The document the branding agency provided didn't specify all use cases, and we had to decide on new web fonts. We had to redo all the icons and buttons in the new colors (and we didn't have original files for many of them.) We had to redo "standard" items with the new fonts, and provide detailed spec sheets to the web team so they could implement all this. It was a big project.
Banner ads
Email & Social Media
The Project:
Create promotional email newsletters for customers of Igigi, a San Francisco plus-size clothing designer and retailer.
My Role:
A creative brief specified the type of dress and the copy. I chose the dress image, retouched it, designed the layout, cut up the image in photoshop, brought that code into DreamWeaver to edit, uploaded the images to the webserver, inserted the relevant code into Mail Chimp, and scheduled it. We did about three of these per week.
The Project:
Graphic posts to promote Igigi on Facebook.
My Role:
I'd get the name of a dress or accessory plus text, and then come up with five very different images each day. The challenge was finding ways to jazz up images that were often from a catalog shoot (a dress on a model with a white background). Aside from the time constraint (I had an hour or two), I really enjoyed doing these. Any design that was fun and eye-catching was fine, so it was a great chance to play with different design elements.
Powerpoint and Keynote
The Project:
High-level, graphic-intensive presentations for management consulting companies.
My Role:
I worked for two and a half years at McKinsey & Company creating presentation materials the consultants used in meetings with CEOs of Fortune 50 companies such as _____ and _____ . Unfortunately, I can never show any of this work in my portfolio as it was all confidential. I did this again at PRTM. I also did freelance work for Teneo, for Dow investor relations. What I enjoyed about these jobs is the challenge of turning abstract, complicated concepts into easier-to-understand graphics. It is sometimes harder than you might imagine.