The Project:
Design logos for Soma FM's internet radio stations. Soma FM is an independent internet radio station based in San Francisco, listed as one of "the best internet radio stations" by The Telegraph.
My Role:
Designing logos for the stations is always a fun project. I use the station descriptions and music to come up with ideas. In the case of the logos above, I did everything including the illustrations and photography.
The Project:
Create a logo for a fast-growing product: “Polaris Software Integrity Platform® is an integrated, cloud-based application security testing solution optimized for the needs of development and DevSecOps teams.”
My Role:
The logo might look straightforward, but this was one of those projects that had to have buy off from everyone…and the look and feel of this logo would then be applied to the rest of the product logos once they were redesigned. I proposed several options and we had some back and forth and arrived at something everyone liked more quickly than I expected.
The Project:
Create a logo for a newly-funded biotech company specializing in regeneration technologies. Then, create business cards, letterhead, and a basic website.
My Role:
The client had only the company name. I came up with the logo concept and design, as well as the layouts for the business cards and letterhead. The logo is meant to evoke DNA, the serpents entwined around the staff that symbolize the medical profession, and finally the nine-headed hydra of mythology, which had one immortal head.
The Project:
Design a logo for software security week events that included speakers, contests, and training.
My Role:
Art director and designer.
The Project:
Design a logo for an in-house program to reward employees for contributing to the blog and acting as spokespeople to the media.
My Role:
Art director and designer. This design utilizes the business unit’s facet design theme.
The Project:
Design a logo and brand for an annual sales kick off.
My Role:
As the designer/art director, I worked with senior leadership to come up with a theme. We needed a break from sports and race cars, so we came up with a video game feel. The presentation template had heads-up display graphics as divider slides. The t-shirt, with this logo, looked great.
The Project:
Design a logo for rightround, an internet startup that produced a monthly online magazine and offered tools to help independent bands to promote themselves online.
My Role:
Art director and designer.
The Project:
Design a logo for a company making a drip irrigation system for low-income farmers in developing countries.
My Role:
Create a clean, fresh logo that evoked both the pipes used and water, as well as healthy plants.
The Project:
IronPlanet, an online auction house, had a variety of sub-brands that both no resemblance to each other and in some cases, no resemblance to the parent brand. I was tasked with bringing them all into alignment.
My Role:
Designer.
The Project:
Design a logo and business card.
My Role:
To design a clean, simple card that evoked communication.
The Project:
Refresh the IronPlanet logo.
My Role:
Come up with new ideas for the logo. This was one of the four finalists and my favorite. Ultimately they went with something that more closely resembled the existing logo.
Branding
After
Before
The Project:
Major brand update. The old tagline for the Synopsys Software Integrity Group was, “Software security is a journey, let us be your guide.” The old tagline used sporty and outdoorsy imagery as metaphors, and the metaphors were strained at best given the content was about cyber security. At tradeshows, people referred to us as “the REI booth.”
When we changed our tagline to “Build Secure, High-quality Software Faster,” it was time to ditch the old imagery and streamline our collateral and website, as well as add consistency to strengthen the brand.
My Role:
We worked with our partners in the corporate design department to develop a new design system focused on the use of facets (to signify all our products and services working together) and once we had a basic design system laid out, the SIG design department (myself and one other designer) worked to roll out the changes to literally hundreds of pieces of collateral and web imagery.